BMW: Ignite for future mobility and more
The BMW Tech Office China poccesses smart and enthusiastic folks with insightful visions in automobile industry. We not only predict the future, but also makes its realisation process accelerated. Our goal is to foster innovation with speed and quality - through the in deepth collaboration with startups. In addition to areas directly links to automobile, we also have an eye on other emerging technologies and their potentials.
BMW startup garage program:
Global: https://www.bmwstartupgarage.com/
China: https://www.bmwstartupgarage.com.cn/
Summary —
In such a versatile team during my six month intership at BMW Tech Office China, my roles mainly covers four domains, strategic research, rapid prototype, tech scouting under the BMW Startup Garage (BSG) framework, and communication report writing. The projects I have engaged with are demonstrated in the radar chart below.
Industry Insigts —
Due to the NDA, I cannot share more projects details with you. But I would like to share some of insights and methodology of my research projects:
14th Five-Year Plan Implication on Automobile Industry:
Agile transformation required as auto companies business model changes. Auto companies will eventually move on from the business of manufacuring cars to a holistic automoible-orientated, value-added service provider by quickly response to customers’ needs. As cars become increasingly autonomous and data driven, many companies will shif their focus toward intellient mobility experience design, software development, and customized marketing and aftersales services.
OEMs’ investment and profits distribution experience dramatic change. The investment strategies of OEMs experienced significant changes as the desire to secure emerging technologies growth. It shifted towards more aggresive and risk-taking manner by increasing investment in early- and growth- stage sratups covering disruptive technologies, emerging consumption, and travel models.
Deepen collaboration between automotive OEMs and Chinese tech giants, but the latter may take more discourse power than ever. As local consumers’ relatively high willingness and acceptance for digital products and mobile servicers, and the advanced penetration of mobile payment ecosystem, they combined present a great oppotunity for China tech giants to dominate in-car connectivity from features, OS, to standard. In-car connectivity experience lead by tech giants may overwhelm conventional OEMs brand loyalty for NEV purchase.
Political lenience urgers multinational companies to devote more R&D resources and autonomy to China localization team. The deregulation of ownership control, together with improved intellectual property protection demonstrate the Chinese market has entered a stage of high-quality development with more high-end opportunities to be tapped. To deeply plow the Chinese market, cultivating a comprehensive innovation ecosystem and formulating an agile decision-making mechanism are tricks to win the game.
View more in our editional report covers 14th five-year plan interpretation and China automaker newborns.
China Game Market Overview, Present and Outlook:
China game market revenue and user scale continues to grow in the recent years with mobile game dominate the market.
PC and web game experienced continous and significant shrink, and are projected to maintain a stable market share in the foresable future due to its irreplicable features and esport population.
Innovation in techlogy and gameplay, and lenience in game publication examination may further boost CN market.
Cloud gaming has a promising future but still in its early phase.
It is at the crucial point of explosive growth with rapid deployment of 5G infrasture and distribution of 5G supported devices.
High latency, reduced picture quality, low acceptance in subscription business model are three key challenges for exisitng gamers.
High cost in infrastructure construction, high bandwidth ethernet conenction operation and maintainance set barriers for companies to enter game markets.